Snapchat Sets Inaugural Awards Show The Snappys, Hosted By Matt Friend (Exclusive)

Snapchat is entering the awards game. The social media platform is hosting its first Snappys Awards Show, honoring breakout creators across entertainment, comedy, music, sports and beauty. The Snappys will take place on March 31 at Snap‘s Santa Monica headquarters, welcoming a variety of influencers, industry leaders and special guests. Comedian and creator Matt Friend will host, and DJ Khaled will be presented with the Lifetime Achievement Award, recognizing his impact and influence as a creator, artist and entrepreneur. “Snapchat has always been the place where I can be completely myself — it’s where some of the most creative, original voices are building real communities every single day,” Friend said in a statement. “I’ve grown up on this platform, so getting to host The Snappys Awards Show and celebrate the creators who are shaping comedy, music, sports and everything in between feels full circle. It’s going to be a night that’s very Snapchat: unexpected, unfiltered and all about Snap Stars.” Categories at the show will include recognition for breakout creator, storyteller, collaboration, comedy, and cultural impact, as Jim Shepherd, Snapchat’s head of content partnerships, says, “The Snappys Awards Show is a reflection of how powerful the creator community on Snapchat
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