Snapchat's New Program Will Pay Black Content Creators – The Root

Photo: i_am_zews (Shutterstock)For the past few years, Black social media influencers and content creators have put social media companies on notice that they play a major role in what goes viral on their platforms and deserve to be recognized (and compensated) for their work. Since then, TikTok, YouTube and others have gone out of their way to launch programs designed to support and nurture creators of color. After all, a world without our dance videos, beauty tutorials and duets would not be a fun place to be.Now Snapchat is working with Google Pixel, UNCMMN, and Will and Jada Pinkett Smith’s Westbrook Media to support the work of Black content creators through their Black Creator Accelerator program. The year-long program begins in November 2022 and will provide 25 Black content creators with a $10,000 per month stipend to support their efforts from idea to execution, personal mentorship, networking opportunities and access to workshops led by experts across Snapchat. Google Pixel will also provide brand new Quick Tap to Snap-enabled Pixel 7 Pro devices.Eligible applicants must be emerging content creators who are 18 years or older and self-identify as Black. They must also create positive content that aligns with Snapchat’s values of…
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