Snap's Indian AR community developing Lenses is thriving and throbbing with ideas

  |   Published 30.08.21, 12:01 AM One of the fun elements on Snapchat is the Lens feature, which are in plenty. Lens creators from around the world create powerful AR experiences with Lens Studio, combining leading-edge technologies with stunning outcomes. Lens Studio is, in fact, a very powerful application with an enviable set of built-in features, including custom shaders and advanced tracking technology. You can pretty much create whatever world you dream up. We emailed Durgesh Kaushik, head of India market development at Snap Inc, to learn more about India’s role on the Lens front. Here’s what he has to say.What are some of Snapchat’s popular Lenses that are developed in India via Lens Studio? Over the last two years, we have seen our Indian creators develop Lenses that have become popular within and outside India. Our Indian AR community has developed Lenses celebrating important national and regional festivals and cultural moments, for various partners, for learning Indian languages and more, trying different formats. From time to time, we have featured the community Lenses for different festivals with a curated category on our Lens Explorer. We have received a tremendous response. For example, last year during Diwali, along with our global…
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