Social media generational gap: Who is using Snapchat most? – The Star

The digital landscape is clearly divided by generation, and nowhere is this more apparent than on Snapchat. The platform has solidified its position as a playground for the young, with Gen Z (1995–2012) leading the charge. A massive 72% of this demographic uses the app, drawn to its ephemeral nature and visual-first communication style. As users age, however, the “ghost” app begins to lose its haunting power. Millennials (1980–1994) maintain a strong presence at 62%, using it to stay connected with peers, but there is a sharp drop-off once we hit the older cohorts. Only 31% of Generation X engages with the platform, and among Baby Boomers, the number falls to just 11%.  These global statistics, gathered from over 13,000 respondents ranging from 14 to 98 years old, illustrate a distinct social media generation gap. For Gen Z and younger Millennials, Snapchat isn’t just an app; it’s a primary mode of social interaction. For the older generations, it remains a peripheral tool, overshadowed by more traditional or text-heavy social networking platforms.
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