Surfe brings your CRM data to LinkedIn — and vice versa | TechCrunch

Surfe, the startup that was originally named Leadjet, is an interesting browser extension if you spend a lot of time on LinkedIn and are tired of switching between your CRM and the professional social network. When you install Surfe’s browser extension, you get some nifty syncing features between your CRM and LinkedIn. For instance, you can find leads on LinkedIn and easily export them to your CRM platform. But you can also view CRM data directly on LinkedIn profile pages. “We believe the CRM should be where the relationships happen,” co-founder and CEO David Maurice Chevalier told me. “We are just closing the gap here between these different platforms and CRMs.” Surfe works with HubSpot, Salesforce, Pipedrive and Copper. Surfe started as a quick export tool for LinkedIn. You install the browser extension and you can export a LinkedIn profile to your CRM without having to manually copy and paste a ton of data. But it has evolved into a more powerful tool that provides two-way syncing. Surfe injects CRM data on LinkedIn directly so that you can interact with your CRM where you already spend most of your time. When you add a LinkedIn contact to your CRM, you
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