Sweden cracks down on influencers promoting illegal gambling on Twitch – Esports Insider

Last Updated On June 12, 2025 Image credit: Twitch The crackdown follows a targeted investigation launched in spring 2025, after authorities identified several Swedish influencers using Twitch to promote unlicensed gambling operators to viewers in Sweden. Under the Swedish Gambling Act (2018:1138), it is illegal to market gambling services to Swedish consumers unless the operator holds a valid license from Spelinspektionen. The regulator’s review found that the influencers’ activities, often involving direct links and bonus offers to unlicensed casinos, violated these national regulations. During live streams, some influencers not only advertised illegal casinos but also interacted with viewers in real time, encouraging participation in games and sharing promotional links. While no fines or penalties have been issued at this stage, the authority has made it clear that ongoing monitoring and enforcement will continue, with the possibility of stronger legal actions if violations persist. Twitch’s reach and interactive features have made it a prime channel for gambling operators seeking to access younger demographics through influencer partnerships. This has raised concerns among gambling addiction researchers and support organisations, who have reported an increase in young people seeking help for gambling-related issues. These groups have called for tighter regulations and more robust enforcement
Read More