These are the K-beauty Instagram accounts we can't get enough of

Want to know your centella asiatica from your sacred lotus? Or how to get really glassy-looking skin? It’s time to brush up on your K-beauty knowledge. After all, the range of skincare products available on the market is constantly evolving (there’s much more to Korean cosmetics than just 10-step routines) and according to Allied Market Research, the industry will be worth an estimated £15bn by 2026. If you’re wondering where to start, follow these K-beauty Instagram accounts for science-backed tips, expert tricks and industry-insider trends. 1. Claudia Christin aka @FunSkincare Born and raised in Indonesia, Claudia Christin is a medically trained dermatologist and brand consultant. Christin’s interest in K-beauty started when she had a series of bad breakouts at school. “It was the only accessible skincare product for students back then,” she says. However, it wasn’t until she moved to South Korea in 2017 that she felt the need to share her encyclopaedic knowledge with the world, which she continues to do today via Instagram. Head there now for science-backed tips on skincare layering and how to treat hyperpigmentation and acne.2. Michelle Wong aka @LabMuffinBeautyScienceSelf-confessed skincare nerd Michelle Wong broadcasts her skin tips from Sydney, Australia. With a PhD in chemistry, Wong’s…
Read More