Threads Ads Expand to All Meta Advertisers | Social Media Today

After launching an initial test of ads on Threads back in January, which was only available to selected brands in the U.S. and Japan, Meta is now expanding Threads ads to all advertisers globally, providing another consideration for marketers’ social media promotion efforts. As explained by Meta: “People come to Meta’s apps for a personalized experience that helps them discover businesses and content they love, and ads are an essential part of enabling this.” Yeah, I’m not sure that everybody would agree, but it sure is a positive spin on promotions in its apps. “To help people deepen connections with businesses they love, we are expanding ads in Threads to all eligible advertisers globally, as well as access to inventory filter. This new placement – Threads feed – will be on by default for new campaigns using either Advantage+ or Manual Placements. Advertisers have the option to opt out of Threads feed via Manual Placements.” Meta’s inventory filter gives advertisers three levels of optional control over where their ads are placed: Expanded inventory: Show ads adjacent to content that adheres to our Content Monetization Policies so you get the most reach. Moderate inventory: Exclude highly sensitive content. This lowers your
Read More