Threads Reaches 350 Million Active Users | Social Media Today

It’s still got a way to go, but Threads is gradually closing the gap on X in terms of overall usage, with Meta’s answer to Twitter now exceeding 350 million monthly active users. Meta made the announcement within its latest earnings update, where it also shared that Threads has seen a 35% increase in time spent, which it says is a result of improvements that it’s continuing to make to its recommendation systems. A Meta spokesman shared this statement: “With more people joining the vibrant conversations and communities on Threads, it’s on track to be Meta’s next major social app, and the best alternative to X and other text-based sharing platforms.” So while Threads is seeking to establish its own identity, beating out X is still clearly among its key aims. And as noted, while it’s not there yet, it is inching closer: As you can see in this chart, X recently claimed to have reached 600 million monthly active users, which still sees it at almost double Threads’ total usage. But I also don’t entirely trust X’s data on this. For example, X owner Elon Musk claimed that X had 600 million users back in May 2024, but X’s
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