TikTok Ban Winners and Social Media Changes: Kiplinger Economic Forecasts

Social media platforms Facebook, Instagram, TikTok, Twitter and LinkedIn are huge parts of our lives, but they are huge businesses in their own right that play a big part in the economy. Our highly knowledgeable Kiplinger Letter team will update you on all the important developments in this market (Get a free issue of The Kiplinger Letter or subscribe). Here’s the latest forecast… One way to identify the biggest winners from a potential TikTok ban (opens in new tab) is to look at other platforms popular with TikTok users. Instagram is the most popular, with 73% of TikTok’s U.S. users also using Meta’s (META (opens in new tab)) widely popular photo-sharing app, according to December 2022 data from eMarketer (opens in new tab).  Subscribe to Kiplinger’s Personal Finance Be a smarter, better informed investor. Save up to 74% Sign up for Kiplinger’s Free E-Newsletters Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more – straight to your e-mail. Profit and prosper with the best of expert advice – straight to your e-mail. Meta-owned Facebook comes in second, with 64%, followed by Pinterest (55%), Snapchat (53%) and LinkedIn (42%). Facebook, Instagram and Snapchat come closest
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