TK Maxx celebrates an unsung hero 'Uncle Simon' in new Chrissy campaign via … – Campaign Brief

November 9 2022, 8:00 am | BY Ricki Green | 23 Comments Howatson+Company has completed its first work for TK Maxx, Australia’s leading off-price retailer. The new Christmas campaign and brand platform are now live in market. The 30 second spot will run across TV, cinema, radio, OOH and social. The film follows the story of an unlikely hero’s welcome. Not a celebration of Christmas or Santa Claus, but of Uncle Simon – the greatest gift giver ever, and of course a TK Maxx shopper. Through the magic of TK Maxx’s ‘Big Brands at Small Prices’ the campaign shows how anyone can be the joy of Christmas this year for their family. This is the first campaign out of Howatson+Company for TK Maxx after the agency began working with the retailer earlier this year. Howatson+Company has also supported the development of a new brand platform, ‘Abso-TK-lutely,’ which premieres in the campaign. Says Jeremy Hogg and Richard Shaw, executive creative directors at Howatson+Company: “This is an exciting first piece of work we’ve done with TK Maxx. It kicks off a new brand platform and tone of voice we can’t wait to help TK Maxx build upon. As for Christmas, we hope
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