Vimeo Leans on Selfie Age Estimation for Its Persona-Powered Age Checks

Vimeo has detailed how it verifies users’ ages on mobile and the web, routing the checks through identity-verification vendor Persona and, in many cases, estimating age from a selfie. The video platform is careful about the biometrics: it says the facial analysis is used only to estimate age, not to identify anyone, and that no biometric templates are created or stored. The checks track both where a user is and what they are doing. In the United Kingdom, European Union, and Brazil, viewers may be prompted to confirm their age when reaching mature content, when using features that could pose risks to younger audiences, and, in the UK, at login or when viewing unrated content. Videos embedded on third-party sites are not currently covered, with Vimeo placing that responsibility on the host site. The available methods shift by region. In the UK, a user can clear the check through selfie-based age estimation, a government-issued ID, or credit-card verification, while in the EU and Brazil the options are selfie age estimation or a government ID. Vimeo acts as the data controller and Persona processes the data as its processor. How the facial data is handled is the part worth noting. “If
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