WA Health's Belong recruitment campaign via Perth's 303 MullenLowe – AdNews

Creative Agency: 303Lowe (WA) Running in WA, across Australia and overseas on FTA TV, online, radio, trade and mainstream press, and social. WA Health system has launched a major national and international campaign in a bid to attract thousands of new recruits.  The new Belong campaign, developed by Perth’s 303 MullenLowe, focuses on WA health workers in real settings who have opted to work in the medical, nursing and midwifery, and allied health fields because they care about the wellbeing of others. It also showcases the exceptional lifestyle offered in WA, as a way of enticing people to live and work in the State. “Belong is a proud campaign that shows our working health professionals in their true settings. Filming took a documentary approach, and with broad access we aimed to capture the helping spirit and comradery of those that take care of us in WA. They are a naturally welcoming lot, and that is at the heart of this recruitment drive,” says 303 MullenLowe’s Executive Creative Director, Richard Berney. The campaign creative focuses on people working in the health system because “they are made of special stuff”. “They’re the type of people that want to contribute to the greater…
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