Warner Bros. Discovery, Disney, and Lionsgate Pause All Ad Spending on X/Twitter – IndieWire

NBCUniversal, Warner Bros. Discovery, Disney, Lionsgate, Paramount, and Apple are all suspending ads from X (formerly Twitter) after owner Elon Musk made antisemitic comments on the platform. Reps for NBCUniversal, Warner Bros. Discovery, Disney, Paramount Global, and Lionsgate all confirmed to IndieWire the companies have suspended ads, but none have issued a statement specifically condemning Musk’s remarks. Sony Pictures is also not currently advertising on X, an individual with knowledge told IndieWire. Disney’s film “Wish” opens in theaters on November 22. Lionsgate this weekend is releasing the new “Hunger Games” prequel movie “The Ballad of Songbirds and Snakes.” It’s unclear how much advertising or how many ad dollars are being suspended. The companies’ moves follow similar decisions by tech companies like Apple and IBM to suspend ads on X, as Axios first reported. Media Matters in a report revealed that posts from Apple, IBM, Oracle, Bravo (NBCUniversal), and Comcast were all shown next to posts that promoted far-right content. Musk back in March singled out Disney and Apple as two of Twitter’s biggest advertisers. IBM said in a statement to Axios on Thursday it “has zero tolerance for hate speech and discrimination, and we have immediately suspended all advertising on
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