What is Bending Spoons? The little-known AOL and Vimeo owner that’s now public – BusinessGhana

Bending Spoons, the Milan-based tech conglomerate that made headlines for acquiring the likes of AOL and Vimeo, went public on the Nasdaq this week with a pop, briefly reaching a market capitalization over $25 billion. While Bending Spoons stock has slightly slumped since then, its market cap remains double its previous private valuation of $11 billion, confirming investor appetite for its playbook and portfolio, which includes digital brands such as Meetup, Eventbrite, and WeTransfer. Bending Spoons’ strategy shares similarities with private equity, with the difference that it holds onto the brands it acquires. Its focus is on making them more financially successful — with tech and AI, but also often through price hikes and layoffs that have caused controversy. Speaking to TechCrunch, co-founder and chief product officer Matteo Danieli said some of the scrutiny was due to the fact that products such as Evernote were genuinely loved by their users. But he said that despite all the changes, customer retention has been “remarkably stable.” The user base of Bending Spoons itself has grown significantly in its 13 years of existence, and particularly in the last couple of years. As of March 2026, its portfolio served over 500 million monthly active
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