WhatsApp debuts new in-app shopping features and more – Android Central

(Image credit: WhatsApp) What you need to knowWhatsApp introduced an in-app shopping capability that allows users to buy directly from merchants using the WhatsApp Business platform.Meta notes that the feature is rolling out to businesses globally that are using the platform.Other business features are rolling out, including easier payment functions and a verification process for businesses.Lately, WhatsApp has been trying to move beyond basic chats. The Meta-owned platform started to prioritize e-commerce functions as part of its growth strategy — and now the platform is debuting new features that will further propel the WhatsApp Business platform.At the company’s global Conversations event in Mumbai, WhatsApp introduced an in-app shopping feature for merchants and customers. Dubbed ”Flows,” the feature allows users to buy directly within the app from merchants using the app’s business platform. “We’re launching Flows so businesses can offer more experiences like quickly choosing your train seat, ordering a meal or booking an appointment – all without leaving your chat,” the company said in the announcement.Meta promises that the feature, which allows businesses to provide their WhatsApp customers with menus and customizable forms, will be made available to businesses — at least, to those merchants using WhatsApp’s business platform — worldwide
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