WhatsApp to press ahead with global ads rollout, including in EU | MLex

By Júlia Tar ( February 25, 2026, 15:40 GMT | Insight) — Meta Platforms’ WhatsApp is continuing the gradual global rollout of advertising in some of its features, including in the EU, and has updated its terms and privacy policies for European users as part of the process, MLex has learned. Ads will appear separate from personal chats and calls. Meanwhile, questions linger over compliance with EU data protection and digital competition rules.Meta Platform’s WhatsApp is continuing the gradual global rollout of advertising in its “status” and “channels” features, including in the EU, and has updated its terms and privacy policies for European users as part of the process, MLex has learned, though the exact timing is still unknown…. Prepare for tomorrow’s regulatory change, today MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term. Know what others in the room don’t, with features including: Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more Custom alerts on specific filters including geographies, industries, topics and
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