Why LinkedIn Is Best for Businesses, With Josh Steimle, Author of '60 Days to … – Daily Scanner

Ten years ago, many people didn’t realize LinkedIn would become a ubiquitous social media platform, but today, the platform has over 774 million members worldwide. Every second, 81 hopeful job candidates submit applications. Even more impressive, four applicants are hired through the platform every minute. That’s a lot of business professionals connecting in one place. While this social media platform has nearly endless potential for promoting business growth, many businesses make LinkedIn a low priority, thinking it’s only for individuals trying to find a job. I recently met with Josh Steimle, author of “60 Days to LinkedIn Mastery,” to discuss the levels of growth LinkedIn makes possible for businesses. Steimle explains, “Not only is LinkedIn the largest professional networking platform in the world, and it’s still growing. Mastering this platform right now is the key to becoming a thriving brand in the business world of the future.” Build Brand Credibility By Becoming a Thought Leader A major aspect of building a business is establishing brand credibility …You need people to believe that you are the expert in your field. Says Steimle, “Building a strong presence on LinkedIn is all about thought leadership. When you share useful information that people can’t…
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