From customer engagement and brand awareness to commerce opportunities for products and services, there are many reasons to use WhatsApp Business in 2021. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! April 6, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Many social networks started off focusing on personal relationships and connections centering around lifestyles. However, companies like Facebook, Twitter, Instagram and Snapchat realized the value of inviting businesses and brands to participate in their social networks to connect them with consumers. WhatsApp has joined in by offering WhatsApp Business, a free app for small business owners and startup founders that can be used on Android and iOS mobile devices. The app offers a way to interact and engage with customers in a direct, personal and targeted way. Related: Make Sure to Ask Yourself These 3 Business Questions for 2021Account optionsWhatsApp Business provides two types of accounts for companies that suit different needs. The regular business account helps separate personal and work messages while providing a convenient way to be responsive to customers. Options also include automated greeting and away messages. The app does require a separate SIM or phone number if you want…
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