Why your online recruiting campaign is not working – Law Officer

Share and speak up for justice, law & order…Editors Note:  Author and Trainer Travis Yates wrote about the inherent problems with law enforcement recruiting in his best selling book, “The Courageous Police Leader.” He was recently quoted in an article we ran on a revolutionary methodology of recruiting from a law enforcement operated company, SAFEGUARD Recruiting and we asked him to expand on his thoughts on this important subject. This is the third article in a series of articles on Police Recruiting. In the first two articles of this series on law enforcement recruiting, I have lined out some of the inherent issues with police recruiting and given you some ideas of a different approach to this very important topic. I have heard from many of you and I am continually impressed by the tenacity and hard work by law enforcement agencies and police recruiters to do what has become a very difficult job. Most leaders, recruiters and anyone involved with police recruiting are extremely frustrated. Never in law enforcement history has so much effort and money been dedicated to recruiting but the results have been less than optimal. The first hurdle that an agency has in their recruiting efforts is…
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