XOXO: Jellysmack Finds That Social Media Audiences Are Enamored With Creator Couples …

LOS ANGELES, Feb. 12, 2021 /PRNewswire/ — Love is in the air, and on social media. On Valentine’s Day weekend, global creator company Jellysmack reveals that audience demand for content from creator couples is heating up across Facebook, TikTok, and Snapchat. (PRNewsfoto/Jellysmack) The internet’s obsession with creator couples is a cultural phenomenon that is rarely discussed, but Jellysmack’s data proves it is a rapidly growing segment. Currently, the company has nearly 30 video creator couples in its exclusive Creator Program—a partnership that helps creators grow their audience across multiple social media platforms. In 2020, couples in Jellysmack’s Creator Program generated 10.3 billion video views on Facebook alone. In fact, content produced by Creator Program couples over-indexes in performance – representing roughly 20% of all social video posts but 34% of total views.  There also seems to be a correlation between Valentine’s Day and interest in couples content. Popular sweethearts Montana & Ryan have attracted over 10 million views on TikTok in the last seven days alone, up nearly 50% from the week prior. The devoted duo of Charles & Alyssa Forever has experienced a 279% surge in views on TikTok within the last month. Last year alone, Charles & Alyssa’s content generated 2.8 billion views…
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