You can WhatsApp virtual Kendall Jenner and Tom Brady now as Meta pays celebs millions …

META has been paying celebrities millions to be the faces of its new AI chatbots. Last month, Meta began rolling out its AI chatbot assistant across its apps, including WhatsApp, Messenger, and Instagram. 1Meta has been paying celebrities millions to be the faces of its new AI chatbotsCredit: Meta The aim of the chatbots is to enhance the user experience on Meta-owned apps. The AI-powered tool functions similarly to OpenAI’s ChatGPT and Google’s Bard. This includes having one-on-one conversations, answering questions, and even offering travel recommendations. Moreover, Meta’s AI tools feature different personalities – some of which belong to famous celebrities. Read more on Meta These celebrities include reality television star Kendall Jenner, pro football player Tom Brady, and YouTuber MrBeast. Kendall Jenner’s likeness is used for one AI assistant named Billie, meanwhile, Tom Brady portrays a chatbot named Bru. However, the celebrities’ likenesses don’t come cheap, costing Meta millions. In fact, the tech giant has dished out as much as $5million to one celebrity for just six hours of work, according to The Information. Most read in News Tech In an interview earlier this fall, Meta CEO Mark Zuckerberg said there’s a huge need for AI celebrities. “It’ll be clear to people that they’re not interacting with the physical
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