YouTube, Facebook Top Social Media Use Report

Age and demographic differences play a big role in which social media sites an individual uses, according to a new U.S. social media use report from Pew Research Center. The survey found that the two top sites continue to be YouTube (with 81% usage) and Facebook (69%). YouTube and Reddit were the only two platforms that showed significant growth since the last time the survey was conducted, which was in 2019. The next tier of platforms is comprised of Instagram, which was found to have about 40% usage among survey respondents. About 30% reported using Pinterest or LinkedIn and 25% use Snapchat, Twitter and WhatsApp. TikTok is used by about 21% and Nextdoor is used by about 13%. Younger adults – 18 to 29 years-old — reported somewhat different results. This group relies on Instagram (71%) and Snapchat (65%). About half use TikTok. As may be expected, social media usage goes down with age. “In a pattern consistent with past Center studies on social media use, there are some stark age differences,” the press release on the social media use report said. “Some 84% of adults ages 18 to 29 say they ever use any social media sites, which is…
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