YouTube's Ad Blocker Crackdown Is Getting Harder to Dodge – Gizmodo

Image: PixieMe (Shutterstock)The best part about one company revolutionizing video-sharing on the internet is that it gets the say in how awful that experience can be. After beginning to roll out a healthy nudge to turn off ad blockers or subscribe to the platform’s ad-free Premium offering, YouTube is now forcing users’ hands.Google’s Antitrust Case Is the Best Thing That Ever Happened to AIAs users continue to trawl the depths of YouTube, they will now be greeted with a pop-up warning them to disable their ad blocker saying “video playback is blocked unless YouTube is allowlisted or the ad blocker is disabled.” This notification began popping up for users across the platform earlier this month, but it was as simple as shrugging it off by closing out the message. Shortly thereafter, YouTube forced users to acknowledge the message but still allowed them to exit out of it after a brief timer elapsed. Now, YouTube is requiring users to take action in the platform’s favor in order to circumvent the pop-up.YouTube communications manager Christopher Lawton told The Verge Tuesday that using an ad blocker is actually against the platform’s terms of service. He also told the outlet that “ads support a
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