3 Hyped Up Stocks We Find Risky – StockStory

VSCO (©StockStory) Adam Hejl / 2025/09/26 12:40 am EDT The stocks featured in this article are seeing some big returns. Over the past month, they’ve outpaced the market due to some combination of positive news, upbeat results, or supportive macro developments. As such, investors are taking notice and bidding up shares. But not every company with momentum is a long-term winner, and plenty of investors have lost money betting on short-term fads. On that note, here are three stocks getting more buzz than they deserve and some you should buy instead. Victoria’s Secret (VSCO) One-Month Return: +17.7% Spun off from L Brands in 2020, Victoria’s Secret (NYSE:VSCO) is an intimate clothing and beauty retailer that sells its own brands of lingerie, undergarments, and personal fragrances. Why Is VSCO Risky? Lagging same-store sales over the past two years suggest it might have to change its pricing and marketing strategy to stimulate demand Subpar operating margin of 4.5% constrains its ability to invest in process improvements or effectively respond to new competitive threats Earnings per share have dipped by 23.9% annually over the past three years, which is concerning because stock prices follow EPS over the long term Victoria’s Secret is trading
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