3 Ways Your Company LinkedIn Page Can Support Your Employees

working together getty LinkedIn pages aren’t a great standalone marketing tool, but that doesn’t mean they don’t have potential to make an impact. They may not be a lead generation tool, but are a great way to support your employees, encourage them, and help increase their success on LinkedIn. Corporate pages don’t typically garner high engagement rates, or gaudy numbers of followers, but that’s only because of the way most users interact with LinkedIn. They typically are following 10x more people than companies. I always joke that nobody wakes up in the morning and wonder first thing what a specific corporation has shared on LinkedIn. Social media is about people, hence the word “social.” Once you change your mindset and accept that LinkedIn corporate pages will never be a good tool for lead generation, you can instead generate positive awareness for your business. Here are three great ways to do it: Accolades Surprisingly, accolades perform extremely well on LinkedIn and generate some of the highest engagement numbers. When an individuals wins an award, most are uncomfortable sharing about it. Optimistically, it looks gracious; worst case, it looks narcissistic. The alternative is that the company page shares it out and tags…
Read More