4 App-Building Mistakes Companies Make (And How To Avoid Them) – Forbes

Omni channel technology of online retail business. getty Entrepreneurs often see apps as a path to success — after all, a way to automate or simplify services and processes can’t be bad, right? The problem is that many adopt the wrong approach, dooming their apps from the start. Take Quibi, for example: The micro-streaming service raised $2 billion and had industry vet Jeffrey Katzenberg at the helm. On paper, everything seemed perfect, but the company went defunct and closed within two years, becoming the mascot for failed streaming services in the process. Even outside of reputational damage, that’s a lot of money down the tubes. A simple app can cost about $50,000 to develop, while a more complex app can come with a development price tag of $300,000 or more. This is an expensive and time-consuming process, and it requires a solid plan from the beginning. Companies can’t afford to be laissez-faire with app development, and any missteps in planning and development can seriously derail a project in an ultra-competitive environment. The 4 mistakes to avoid when building an app As the expression goes, you’re only as good as what you built today, so it’s important to avoid making one…
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