It’s fair to say that Instagram has proved itself to be a formidable platform over the last few months, especially given the entrance of lockdown from the coronavirus pandemic, pushing users to spend more time on social consuming content. If there is a time to be growing your Instagram it is now, which is why I am going to present to you, what I, having grown hundreds of thousands of followers over the past couple of years, think are the most important strategies to be using on Instagram in 2021 to grow your brand’s platform. The first strategy is one that many overlook, and this is being social. While many brands go into their Instagram strategy believing that it is possible to make a one-off hit viral campaign, this is highly unlikely and unrealistic. The foundation of any strategy for a brand wanting to grow on Instagram should be getting itself involved in conversation, and even better, starting conversations. It’s in the name: social; so be social! Instagram is a two-way street, so you need to be giving in order to get something back. A perfect way to do this is to comment and interact with your target audience through…
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