5 ways CEOs are becoming bosses on LinkedIn | PR Week

Long gone are the days when LinkedIn was just a networking tool or a job-hunting platform. Now it’s the go-to site for CEOs to craft their personal brands, connect with stakeholders and build credibility in a business world that values transparency.  While it’d be rare to find a prominent CEO with an Instagram or TikTok account, top executives are everywhere on the Microsoft-owned professional social networking site — whether they’re posting or not, that’s another story. Still, according to a Weber Shandwick analysis, Fortune 100 CEOs tripled their collective posting frequency on LinkedIn between January 2023 and May 2024. As the opportunities for earned media placement shrink and online executive presences grow, PRWeek spoke with industry experts to get their takes on how executives should use LinkedIn effectively.  Once-a-week rule  A scan of CEOs’ LinkedIn profiles shows how much posting habits vary — from total silence to quarterly updates tied to earnings reports to outliers who post several times a week. And, of course, there are those users who post so often that observers wonder when they have time for their actual jobs.  Weber Shandwick has a LinkedIn Working Group dedicated to helping clients show up more effectively on the
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