6 Ways to Market Your Brand on LinkedIn | Inc.com

LinkedIn may be the world’s largest networking site (to date there are 860 million members!) but it’s come a long way since the days of simply connecting professionals with one another. Today, LinkedIn has the power to help business owners — local and global — to market their brands to engaged audiences of fellow founders, industry influencers, decision makers, potential clients, and future team members.As the co-founder of a content marketing agency, I find that it’s essential to have a very active presence on LinkedIn. That means following and engaging with thought leaders, interacting with content from my network, and filling my own feed with helpful, relevant updates. Whether you’re looking to simply grow brand awareness or want to turn new connections into promising leads, here are six ways to get started with LinkedIn marketing. 1. Choose between a profile or a page.First things first: Should you market your brand on a LinkedIn personal profile or a business page?To put it simply, a profile is for an individual while a page is for a business. Though a business page may be necessary for general brand awareness, your personal profile is essential for building your own credibility within the industry through thought leadership, which in turn positively impacts…
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