7 Reasons to Use LinkedIn for Your Independent Eyecare Business

LINKEDIN HAS LONG been touted as the “professional Facebook” and a great place to find employees or colleagues, but it is so much more than that. It’s no longer just a place to list all of your education and workplace experience. It’s a professional networking site, a business hub, a jobsite, a news feed and a directory of any professional who is smart enough to create a profile. But how does this work for an eyecare practice? Here are seven ways you can use LinkedIn for your business: 1. Create or claim your LinkedIn business profile. Every day we see unclaimed business profiles, which is such a missed opportunity. Company profiles list the basic information about the business but also allow you to describe your services, link to your website, link to all your employees who have a personal profile and post job openings. Searches for companies are growing on LinkedIn and are forecasted to continue increasing in 2021. 2. Encourage making personal profiles for the optometrists, opticians, owners, and employees. Completing a personal profile offers the business a ton of value as well. If a patient is searching for a particular OD, the personal LinkedIn profile or page will…
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