Snapchat Shares Insights into How Social Platforms Encourage Fast Food Purchases

Thu, Jul 31, 2025, 10:51 AM 1 min read In This Article: This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Snapchat has published a new report which looks at the promotional opportunities for quick service restaurants (QSR) in the app, and how rising interest in food delivery services among younger audiences can be a key opportunity for brands. The report, created in partnership with Publicis Media and NRG, incorporates responses from 3,115 fast food consumers across 5 markets. You can check out the full report here, but in this post, we’ll take a look at the key notes. First off, the report looks at the way social media impacts food trends, and how brands can use this to advantage. As per Snap: “Whether they’re deciding on what to eat or keeping up with the latest food trends, many consumers use social to start their food purchase journey because all the info is already at their fingertips. In fact, 76% agree seeing tasty-looking items on social media prompts them to order food. Snapchatters in particular are 2.7x more likely to make QSR-related purchases by using
Read More