Is LinkedIn sexist? Women say LinkedIn boosts bro-coded male profiles – India Today

LinkedIn users are reporting major jumps in reach after switching their gender to male or adopting “bro-coded” language, raising fresh concerns about algorithmic bias on the platform. LinkedIn denies any gender-based influence in its feed. New Delhi, UPDATED: Nov 25, 2025 11:24 IST If you’re on LinkedIn, you might be getting more impressions based on your gender, or at least that’s what a series of user-led experiments is alleging. These tests have raised uncomfortable questions about whether LinkedIn’s algorithm favours men, or at least people who write like them. Over the past few weeks, dozens of women on the social networking platform have reported dramatic spikes in visibility and engagement after switching their listed gender to male or rewriting their profiles in aggressively assertive, jargon-heavy “bro-coded” language. Although LinkedIn has firmly denied any gender-based weighting in its ranking systems. The trend reportedly began with posts from women who said their reach had dropped noticeably following LinkedIn’s recent algorithm tweaks. In response, some decided to test the system directly, as reported by The Guardian. These women changed their pronouns, names, or profile genders, while others swapped their usual tone for more stereotypically masculine language, peppering their bios and posts with boosterish
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