London Marathon ’26: New Adidas Shoe Helps Three Runners Make History – WWD

Adidas just got a record-breaking boost from its new super shoe at the London Marathon 2026 today. The Adidas Adizero Adios Pro Evo 3 led three runners to historic highs, with Sabastian Sawe — the race’s men’s winner — and fellow three-stripes athlete Yomif Kejelcha both breaking the sub-2-hour marathon barrier for the first time. Sawe set a new world record of 1:59.30, with Yomif running 1:59.41 in his debut marathon. (Nike athlete Eliud Kipchoge broke the sub-two-hour mark in 2019, but it did not count as an official world record because it was a non-competitive event.) But that’s not all: In the women’s race, Adidas runner Tigst Assefa set a women’s-only world record of 2:15.41. You May Also Like The Adidas Adizero Adios Pro Evo 3 debuted for the first time in London. Revealed just this week, the super shoe weighs just 97 grams for a men’s size 9.5 and improves running economy by 1.6 percent compared to the Pro Evo 2. Most of the reduction comes via a new Lightstrike Pro Evo foam compound that’s 50 percent lighter than its predecessors, and designers took inspiration from kitesurfing sails to create a feathery woven upper. Tigst Assefa set a women’s-only world record of
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