7 Musts for a Successful YouTube Channel

YouTube is the second largest search engine on the web, right behind Google. And by now, you probably know that Google owns YouTube.So, as social media managers and SEO professionals, YouTube is a platform we cannot afford to ignore.An optimized channel is the foundation of successful content.Some of these optimizations are no-brainers. Others tend to get overlooked.What follows are seven musts for a successful YouTube Channel.1. Channel BannerOnce people get to your YouTube Channel, the first thing they see is your channel banner.A channel banner is a piece of creative that runs across the top of your channel.The desired specs for a YouTube channel banner is 2,560 x 1,440 pixels, but keep in mind the “safe area” is 1,546 x 423 pixels – so all content should be kept within that middle section.Create Your Ideal YouTube Channel BannerIdeally, your channel banner will tell people what kind of videos they can expect and when they can expect them.AdvertisementContinue Reading BelowOr, if YouTube is not your primary social platform, you may want to put your other social media handles on your channel banner instead.However, you don’t want so much information on the channel banner that people don’t read it all, so keep…
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