Snap claims 19.3% higher iROAS than social in new budget campaign – PPC Land

Snap Inc. on September 30, 2026 put a 90s-themed campaign called Spend Smarter in front of media planners, arguing that budgets are stuck on familiar platforms. The case rests on three numbers, each drawn from research Snap commissioned or sourced, and one of them sits next to a footnote carrying a different figure. In Short Snapchat started a global ad campaign telling marketers that their budgets may be going to the same old places out of habit, and that Snapchat could be a better use of the money. It backs this with studies saying its ads lead to purchases faster and bring in about 19.3% more extra return than social media ads overall. The numbers come from studies Snap paid for or chose to cite, so they show what Snap wants advertisers to hear, not an independent verdict on where budgets work best. What Snap published The announcement appeared on Snap’s newsroom under the headline “Spend Smarter on Snapchat,” with the subhead “Your audience has moved. Your media plan should too.” It is dated September 30, 2026. According to Snap, Spend Smarter is “our new global performance platform encouraging marketers to question the familiar and think differently about where their
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