Dallas influencer sues underwear maker over AI deepfakes that show her partially nude

FILE – The Instagram logo is seen on a cell phone in Boston, Oct. 14, 2022. (AP Photo/Michael Dwyer, File) Michael Dwyer/AP A Dallas influencer who has cultivated an image for her 400,000 followers of a body-positive, health-conscious, family-friendly mother of three alleges an intimate apparel company “disempowered and humiliated” her by posting an AI-generated deepfake image appearing to show her partially nude body on Instagram.  The lawsuit filed in federal court in San Francisco Tuesday by Molly Tranchin against EBY Inc. — an underwear brand co-founded by Renata Black and Sofia Vergara that stands for “Empowered by You” — brings claims for violation of the California deepfake statute, aiding and abetting disclosure of a nonconsensual deepfake, invasion of privacy, defamation, breach of contract, tortious interference and copyright infringement. Tranchin had served as a brand ambassador for the company since May 2024 and was compensated for posting content to her followers promoting EBY products in accordance with a contract.  “EBY’s conduct — violating plaintiff’s bodily autonomy in order to sell underwear — is the opposite of the female empowerment that EBY purports to champion,” the suit alleges. “When plaintiff contacted EBY about the public posting on Instagram of an offensive
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