Bank Cler KI-Kampagne mit Fussballtrainer-Floskeln – m&k

Bank Cler continues its series of AI interviews with soccer coaches. Source: zvg Bank Cler AI Campaign: Clichés as a Stylistic Device Bank Cler is continuing its Bank Cler AI campaign—and switching up the sport. Following the AI-generated interviews with fictional ice hockey coaches—which were broadcast on television during live coverage of the Ice Hockey World Championship and garnered many positive reactions—soccer coaches are now taking center stage. The format is once again being produced by Neu Creative Agency, which previously developed and produced the concept for the ice hockey spots. The new commercials follow the same concept as their predecessors: fictional coaches speak in typical sports clichés—exaggerated, entertaining, and anything but clear in terms of content. It is precisely this deliberate ambiguity that contrasts with Bank Cler’s brand essence; through its image campaign, the bank positions itself as one that provides financial clarity. Soccer as a New Context for the AI Format The decision to switch to soccer in light of current events is an obvious one: The format thrives on the recognizability of certain sports and their typical communication patterns. Soccer coaches are considered a particularly rich source of clichés and meaningless statements—fertile ground for the campaign’s satirical
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