Snapchat highlights its user engagement – Yahoo Tech

Social Media Today, an Industry Dive publication This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter . Snapchat shared a new report into how its users feel when using the app. The report also examined how user response data extends to brand promotions and can lead to more active engagement. This research was conducted by Eye Square as part of its 2026 Breadth of Engagement study, which was commissioned by Snap. The report incorporates responses from users across 13 global markets and offers a general look at response and engagement across different social apps. And given that Snap commissioned the report, and is publishing the results, it’s unsurprising that Snapchat was listed as a leader in several key elements. First, the data showed that approximately three out of four Snapchat users said they considered the time they spent on the app to be “meaningful,” which is the highest score across the major platforms. Of course, meaningful is a relative term, and a lot depends on the framing of the question, which Snapchat hasn’t published. But conceptually, the data indicates that Snapchat users find the app
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