How to Use the Spider Web Content Marketing Strategy

By Brooks Conkle Let’s talk content marketing strategy, particularly what I like to call the “spider web” strategy. It’s important as you begin creating more and more content for it to all connect. It will start small, but will eventually grow into a beautiful content web. Now, before we get started, I don’t want to assume we’re using the same definition for content marketing. My definition of content marketing goes something like this: the process of creating valuable pieces of content as a way to educate others and eventually do business with those people. Here’s a specific example: Maybe your business sells a bread-making machine. So your company creates content that educates people on bread making—and maybe info about how bread making works and information on the best kinds of bread. You also write articles on the best types of cheese to melt over your bread, and produce videos on making bread for sandwiches. People learn from you, and after they trust you as a credible source, a percentage of those people buy your bread-making machine. This is content marketing. In this article, we’ll discuss different aspects developing an effective content marketing strategy by building out a web for your…
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