3 Strategies for Staying Active and Engaging with Clients on LinkedIn

As everyone in the business community navigates through COVID-19 using remote channels and actively engaging social media, LinkedIn is a great way to remain professionally connected. LinkedIn is a valuable tool to show connections what you are doing, and how you can provide value to them. Consider the following activities to boost your connections and stay engaged. 1. Actively engage with connections weekly Post fresh content, including articles or posts on industry trends, information from thought leaders and updates on laws and procedures. Articles: While articles take more time to create, there is value in producing rich content on a particular subject that highlights your expertise. Posts: Short posts are much easier and can be done on an efficient and consistent basis, which adds to your credibility in any particular market. Updates: These posts can be quick and short as long as they are timely and provide value to connections. Thought leadership: Connections are always looking for ingenuity within their industry or practice. Seeing content from authorities on any given subject lends credibility for future engagement. 2. Promote client events, social events, and seminars People are trying to find new ways to engage remotely and client programs or seminars can…
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