A picture paints a thousand words. And a video captures a thousand pictures. That’s why the world is shifting to what I like to call the “Video Economy.” In short, everything these days is built on top of video. And when I say everything, I mean everything. Communication? Forget calling. And texting. These days, we send pictures and videos to one another via Snapchat, Instagram, and TikTok. Entertainment? Forget books. And radio. These days, we watch movies and TV shows on YouTube, Netflix, and Disney+. Education? Forget textbooks. And pencils, pens, and paper. These days, we log onto Chegg and Khan Academy, and watch video tutorials and taped lessons. Work? Forget emails. And long memos. These days, we meet using Zoom and create presentations using Prezi. Sales? Forget cold-calling. And spammy emails. These days, we sell stuff by creating compelling videos, and pushing those videos all over the internet. Everything is based on video these days – as it should be. Simply consider these stats: Visuals are shown to increase desire to read content by 80%. 85% of folks are more likely to buy a product after watching a video about it. Media posts with images produce 180% more engagement.…
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