MAC Cosmetics' Aïda Moudachirou Rebois: 'Our portfolio is our superpower' – Glossy.co

Aïda Moudachirou Rebois, MAC Cosmetics svp of global marketing, knows the harsh reality of a being woman of color and unable to find makeup suited to her skin tone. It hit her in the early aughts, when she was 25-years-old and shopping for makeup to use on her wedding day. The Benin-native was shopping at a department store in Paris, “going from counter to counter,” asking for assistance and being told by makeup artists that they couldn’t help her, she said. But then she discovered the counter of MAC Cosmetics, one of the few brands to offer a diverse shade range pre-Fenty. This memory was indelible for Moudachirou Rebois, who joined MAC Cosmetics in February, after 15 years with L’Oréal Group and brief periods with Revlon and Johnson & Johnson. “MAC’s [diversity of shades] is so normal that we don’t talk about it, and I think we need to talk about it. The more we talk about it, the more the industry is going to continue to pay attention to diversity, in general,” she said. In her role, Moudachirou Rebois most recently oversaw MAC Cosmetics’ recent partnership with Xbox in October, a Snapchat shopping partnership in May, and the rebrand…
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