Doubling down on localisation, partnership efforts in India: Snap Inc's Nana Murugesan …

As Snapchat reached the milestone of 100 million users monthly in India recently, the company is focusing on doubling down its localisation and partnership efforts to further grow its user base. BusinessLine spoke with Nana Murugesan, Managing Director, International Markets, Snap Inc, about the company’s strategy in India moving forward, including partnerships, focus on augmented reality (AR), its localisation efforts and monetisation strategy for creators. Excerpts: How has Snapchat evolved in India? Reaching more than 100 million users is a major milestone for us. Our daily active users (DAU) growth over the last seven quarters has been more than 100 per cent. We have expanded since we started our India office just two years back. We focused on hiring leaders across different types of functions. We now have many different functions in India, and are building teams. We hope that the India office and our investments in the country mushroom. That’s the word I want to use. Because as we invest in different functions, each of the functions starts growing. And then the sub-function starts growing. And so it’s so nice to see some of the early stages of that mushrooming happening, and we hope that that will happen even…
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