In the lead-up to this year’s B&T Awards (presented by YouTube), we’re sitting down with each of our sponsors to find out why they’ve decided to throw their support behind the event, and how they recognise and celebrate their own achievements and success. Here, we chat with Captify’s general manager for Australia, Krish Raja… Why did Captify decide to support this year’s B&T Awards? Being a fairly recent entrant to the Aussie media landscape, we’re really excited to show off our brand and get on the radars of agencies as a future-proofed data partner. Not to mention, the first time we all get back together for a big awards night is bound to be epic, so we just couldn’t miss out! What are you most looking forward to at this year’s B&T Awards? Seeing all the legends of agency land in person and in good spirits after such a long time. Captify is sponsoring the Independent Agency category at this year’s B&T Awards. What will the winner of this award represent? Indies are an incredibly powerful force in Australia at the moment; they bring a lot of smarts and entrepreneurship to media buying. There are so many awesome indies out…
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