John Anderes shirt made of eucalyptus and hemp pictured on Monday, May 23, 2022 in Red Wing. The second material is the cause of censorship of advertising by Anderes on Facebook and Instagram.Theodore Tollefson / Post Bulletin RED WING — John Anderes has been in the outdoor retail industry for over 20 years and he has never faced a problem with advertising products he creates online until now. Anderes’ latest shirt design is made from eucalyptus and hemp fiber textiles, and it’s that second fiber that is a no-no for advertising on social media giants Facebook and Instagram. “I combined those two materials so you get strength and many other attributes out of them. It’s also the softness of the shirt, it’s right out of the box soft. That’s kind of the magic of my deal,” said Anderes on the choice of textiles for his new shirt.The shirt itself is still not for sale on the outdoor retail market. Anderes is still negotiating with retailers on inventory deals for the shirt to be in their stores.The problem for Anderes though is that the social media platforms, owned by Meta, flag posts promoting the sale or use of illicit or recreational…
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