Instagram head Adam Mosseri responds to complaints that app is turning into TikTok – Axios

Instagram‘s top boss Adam Mosseri responded to a slew of criticisms Tuesday from some of the app’s top celebrity users, including Kim Kardashian, Kylie Jenner, and Chrissy Teigen, about experiments the company is undertaking to make the social media platform more video-focused. Why it matters: For many in Instagram’s community, the pivot to video feels like an abandonment of its roots as an artistic photo-sharing app. Driving the news: The public backlash to Instagram’s changes began Monday, when Kylie Jenner, the third-most-popular Instagram user globally, bashed the app in a re-shared Instagram Story for “trying to be like” TikTok.”Make Instagram Instagram again,” the post, which originated from another user, read. “i just want to see cute photos of my friends.””[W]e don’t wanna make videos Adam lol,” tweeted supermodel turned author Chrissy Teigen in reply to a video posted by Mosseri about changes on the platform.”The reason there’s so much growth for video is because we are being FORCED to post video,” commented James Charles, a popular influencer and makeup artist. “The shift to video is not industry wide, it’s TikTok-wide. I understand that every business has to evolve, compete, and please investors, but instagram is losing the competition and has…
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