How To Add TikTok And Instagram Reels To Your Digital Marketing Strategy – Forbes

By Nikki Carlson, co-founder/co-president of ChicExecs Retail and Strategy Firm. She has over 21 years’ experience in PR/marketing. getty Content might be king, but video content is still the top dog. Fifty-four percent of consumers want to see more video content from the brands they love, but there’s a problem: Brands don’t like creating videos. If your shoppers are clamoring for video, but you’re only engaging them with written copy or static images, you risk looking out of touch. It’s time to go all-in on video content, whether you feel like your brand is “ready” or not. Fortunately, you don’t need a pricey camera or professional studio to do video well. TikTok and Instagram Reels are the perfect media for brands to get in on the video craze without the crazy startup costs. Follow these quick tips to get more mileage out of your investment in video content via TikTok and Instagram Reels. TikTok Content Marketing Tips For Business Owners TikTok is growing quickly, so you need to get on this platform pronto if you want to make an impression on your shoppers. Sure, you can pay for TikTok Ads, but they’re expensive. The best thing you can do is…
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