LaLiga joins forces with Snap to offer the best football content on Snapchat – US Sports –

Thanks to a Show Discover, a Snap Star account and numerous creative tools, including augmented reality experiences, Snapchatters will be able to enjoy the best of LaLiga content, such as the highlights of the week or the best goals. LaLiga, one of the main football leagues responsible for organizing professional football competitions in Spain, and Snapchat, an application that allows people to express themselves, live in the moment, discover the world and fun together, today announced a partnership to bring the best of football to millions of young fans on Snapchat. Through this partnership, LaLiga will bring the most premium Spanish football content to Snapchat’s global community of more than 347 million people who talk and watch sports and football on Snapchat every day. Snapchatters around the world will be able to enjoy weekly football highlights, historical archives, behind the scenes, best goals and saves of the year, through a dedicated Discover Show called LaLiga Show Time, as well as on Stories and Spotlight posted by LaLiga’s Snap Star account. The partnership also includes the creation of augmented reality Lenses experiences, cameos, bitmojis, filters and stickers. This alliance reinforces LaLiga’s commitment to reaching new audiences by capitalizing on innovative digital…
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