The Ronaldo Effect on Instagram marketing, plus TV's top retail advertisers: Datacenter Weekly

Welcome to Ad Age Datacenter Weekly, our data-obsessed newsletter for marketing and media professionals. The Ronaldo Effect on Instagram marketing Soccer superstar Cristiano Ronaldo is, of course, making headlines nonstop right now (e.g., “Report: Cristiano Ronaldo set to sign $207 million per year deal in Saudi Arabia,” from NBC Sports, and “Cristiano Ronaldo’s bizarre World Cup continues with South Korea gaffe,” from the New York Post). He also happens to be the first person to have half a billion followers on Instagram (actually, 507 million as of this morning), and so influencer marketing platform CreatorIQ has been tracking the effect he has on the Instagram messaging of the brands he partners with. A few examples: • Ronaldo’s partner post with Clear Hair Care has racked up 4.1 million likes as of this writing. Per CreatorIQ data, Clear, a Unilever brand, typically averages 334 likes per post on Instagram. • Ronaldo’s partner post with Therabody racked up 4.3 million likes—vs. 1,100 likes per post on average without Ronaldo. Disney invites VideoAmp into its data clean room “Disney Advertising is letting VideoAmp into its clean room under an integration agreement,” Ad Age’s Jack Neff reports, “that will let advertisers served by both
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